Many c-store owners think that signage is something they don’t really have to focus their attention on. However, that couldn’t be farther from the truth. Signage is how you communicate with your customers when you can’t speak with them directly. The signage outside your store is how you communicate with them before they even get into your store. If you aren’t looking for ways you can give the outside of your store a new look and increase your traffic, you should really be evaluating your...

Since the early 2000s, Amazon has been disrupting and challenging businesses in most consumer product and service industries. The ecommerce giant has single-handedly transformed the way that consumers choose to spend their money, find the products they want, and get the products to their homes. For some time, the businesses that have traditionally been able to rely on in-person traffic to drive sales felt safe from Amazon’s growth, but now that’s changing too. With developments such as the...

We’ve talked about the changes in the way c-store customers shop quite a few times. What you may not be aware of is the fact that in the past four years, overall consumer trips to any retail location have steadily declined. Even during the holiday quarters, trips are down three trips per household. While overall, studies show that these numbers are being driven by the ways that younger generations spend their money (or don’t spend their money), there is more that you should understand about the...

It’s no surprise that consumers prefer establishments that are clean and safe, even convenience stores. No one wants to risk getting sick simply from using the restroom or grabbing a snack. If you aren’t keeping your c-store clean and complying with regulations, you are not only putting the health and safety of consumers and employees at risk, you’re risking your business too. Take a moment to consider the possible outcomes of not maintaining a clean store or following foodservice safety rules.

One of the best parts about operating a c-store is that they are universally recognized across the world as a place to pick up quick essentials. Chances are international customers shop at your convenience store or small grocery store every day. You might wonder how you can best serve them, and we’re here to help.

Knowing the importance of your convenience store’s location is key to the business’ success. Your location will determine how you run your business and allow you to make better decisions. When determining the key factors in the success of your business, here are 5 things you should know about your store’s location that would contribute to that.

The lottery has long been a staple of convenience stores across the nation. It appeals to a wide range of customers, and although it doesn’t offer the highest commissions for stores, it is a great traffic driver.

The shelves in your c-store are more important than you might think. Yes, they’re what hold your products, but many retailers are finding a competitive advantage by following and implementing the latest shelving innovations. Their shelves attract customers to products; they make shopping more natural, and they're boosting sales. Don't get left behind! Get a jump start with these latest shelving innovations.

You might think that your drink coolers only serve one purpose: to keep drinks cold for customers. While this is the primary function, you could be leveraging the surface area of your coolers to boost sales through signage opportunities and organization and save money on energy costs to keep more of your profits. Here are a few ways you can make sure you’re getting the most out of the coolers in your c-store.

With the start of a new year comes even more innovation in marketing. While many of the latest trends might seem irrelevant to your c-store, there are a few incoming marketing trends that can provide you with a competitive advantage over other stores. If you can harness the power of these trends, you will also be able to drive more traffic to your store and increase your sales numbers. Here are a few marketing innovations to pay attention to in 2018: