The 4th of July brings convenience stores more road trip customers, grocers more customers looking for supplies for their cookout, and other specialty retailers more people looking for 4th of July themed goods. According to a recent report from the Vacationer, 219 million American adults say they intend to travel this summer, with an increased intention to travel for the 4th of July.
By Maggie Paulk
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Do You Know Your Customers?
Store owners need to know their customers. Customer behavior provides insight that allows business owners to make changes to improve their customers’ experiences. A recent NACS report dives into convenience customer behavior and identifies these 3 shopper types…
Type 1: Experience-Driven Loyalists
- Most loyal group
- Picky about the stores they shop at
- Quality is key
- Likely to make impulse purchases
- Tendency to go on several shopping missions
- Price conscious
- Location is not the priority
- Likely to conduct a digital search
- Unlikely to have a specific shopping mission
Each of these 3 shopper types have different preferences and behave differently.
Time optimizers make up the largest percentage of shoppers. This result supports the fact that convenience is key for customers. Learn more about catering to customers who prioritize convenience.
Experience-Driven Loyalists are the pickiest of the three, but they can also be your most loyal customers. These customers will likely refer a lot of people to your store and provide repeat sales for your business, since returning customers spend 67% more than new customers, according to Business. Ensuring that your store is clean, well-lit, and stocks quality product will attract this type of customer. Learn more about the impact store cleanliness has on customers.
Value Seekers are exactly how they sound, they seek out the best value above all else. Convenience is not a priority for these customers. According to the report, they are most likely to make multiple shopping trips to various stores in search of the best price. Cater to these customers by making sure your prices are competitive and offer special promotions when you can.
