Since convenience store packaged beverage sales grew by over 12% in 2022, it is important for store owners to keep up with key trends for 2023 to continue sales growth this year. A recent Convenience Store News article noted the key trends for retailers to pay attention to this year to ensure their beverage sales are successful.
Revitalize Your Store's Healthy Food Offering: 3 Data-Driven Strategies
Welcome, fellow store owners, to a revitalizing journey into transforming your healthy food offerings. Are you ready to boost your business by nourishing your customers? Let's dive into three data-backed strategies that will energize your store and delight your health-conscious clientele.
1. Unleash the Power of Local Partnerships
Imagine this: your store becomes a hub for fresh, locally sourced produce. Customers come in, drawn by the allure of farm-to-table goodness. Data shows that 63% of consumers are willing to pay more for locally sourced foods.* So, ask yourself: How can I forge connections with local farmers and growers?
Action Tip: Reach out to nearby farms and offer a dedicated shelf space for their produce. Highlight the story behind each item with charming placards. Not only does this create a unique shopping experience, but it also supports local businesses and increases your store's appeal.
2. Embrace Nutritional Transparency
Ever thought about how many of your customers scrutinize food labels? **78%** of shoppers actively read nutritional labels on packaged foods.** How about leveraging this trend to your advantage?
Action Tip: Display prominent nutritional information for your prepared foods and packaged snacks. Include easy-to-understand labels like "low sodium," "high in fiber," and "gluten-free." This builds trust and guides health-conscious shoppers toward their preferred choices.
3. Innovate with Plant-Based Alternatives
Plant-based eating is on a rapid rise, with a 31% increase in demand over the last two years.*** Are you tapping into this growing market?
**Action Tip:** Revamp your menu with creative plant-based options. Consider offering a Beyond Burger or a tantalizing chickpea-based salad. Promote these dishes on your storefront and social media platforms, enticing customers to explore the flavors of plant-based cuisine.
**Bonus Tip:** Engage Your Community
**Question:** How can you foster a sense of community around your healthy offerings?
**Answer:** Accept EBT payments to become a community staple by being the place SNAP recipients rely yon for healthy foods. You could also host workshops on mindful eating, partner with local fitness studios for cross-promotions, provide recipe ideas, and gather customer feedback to refine your offerings. Remember, a connected community is a loyal one.
Revamping your healthy food offerings isn't just a strategic move; it's a journey toward enhancing customer well-being and driving business growth. By partnering locally, offering transparent nutritional information, and embracing plant-based trends, you're not just selling food – you're becoming a vital resource for healthier lives.
So, dear store owner, are you ready to take these transformative steps? The data speaks for itself, and your success story awaits.
* Nielsen, "The Rise of Health and Wellness: Shoppers Show Strong Appetite for Healthy Foods", 2015.
** Food Insight, "2019 Food and Health Survey", International Food Information Council.
*** Plant Based Foods Association, "U.S. Retail Plant-Based Foods Sales Report", 2021.