The average convenience store customer spends under 4 minutes in the store. It is important for store owners to know the average customer and pay attention to key trends so they can optimize their store to best serve their business and their customers. Explorer research recently conducted a study that found 6 key facts about the convenience store customer…
By Maggie Paulk
|
Do Customers Prefer the In-Store Experience?
Grocery stores, convenience stores, and bodegas are often frequented by in-store shoppers over an online environment, even with more consumers shopping online in other categories. A recent Grocery Store Dive article broke down in-store shopping statistics by generation and found that...
- 42% of Gen Z finds in-store shopping convenient and 36% find it easier to find items they need in-store
- Baby boomers prefer the in-store experience so they can use coupons and take advantage of in-store discounts
- 63% of millennials prefer online shopping to in-store
- In-store shopping purchases account for a larger percentage of revenue than online purchases
Although the preference for online shopping skyrocketed during the pandemic, it looks like more people are starting to prefer the in-store experience over online. A big reason that consumers prefer in-store is for discounts, ease of coupon use, and ease of finding items. With more people shifting back towards in-store shopping, a few ways to improve the store experience are…
- Optimize your store layout so that products can easily be found
- Have the latest payment technology that allows a speedy checkout experience
- Ensure you are properly staffed so that lines move quickly
- Order proper amounts of inventory
- Feature seasonal products on display at the front of the store
- Offer in-store specials and promotions
While these are just a few examples of ways you can optimize your store, you can learn more on our blog.
Shoppers prioritizing the in-store experience can be great for your business. With more impulse purchases occurring in-store and customers tending to spend more, drawing in and keeping in-store shoppers can be a great way to boost revenue. When you make small changes to the in-store experience, you may see big results!
