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With fuel retail being a competitive industry, understanding customer behavior is crucial for staying ahead of the game. Selling fuel is not just about offering a product; it's about creating a positive experience for customers and meeting their needs, even when they might be in a bad mood. Learn more about the psychology of selling fuel to customers in a bad mood, drawing insights from the article "How to Sell Fuel to People in a Bad Mood" by NACS Magazine.
African Food District is in a small plaza in Fort Worth, Texas. Unlike the majority of goEBT retailers, African Food District is more like a small grocery store than a traditional convenience store and serves a unique group of consumers. The store’s owner, Marco, is focused on selling items typically used to make traditional African meals, but he also carries your standard convenience items 
like chips and soda. His core items include different kinds of fish, turkey, goat meat, yams, and various canned foods but his inventory spans all the way to clothing. At African Food District, customers can stop in for staple items like milk and vegetables, and leave with unique oils and flowers to complete their dishes. Even with such a diverse inventory, Marco is doing more than relying on grocery sales to build his business.
Marco has owned African Food District since January 1st and is taking steps to keep growing his customer base and boost his profits. With simple additions like goEBT’s Bill Pay program, Marco is giving his regulars one more reason to stop into the store. For Marco, Bill Pay is a great way to bring in customers who might not have otherwise came to African Food District for groceries. Marco also says that accepting EBT has a been an added benefit for his customer base because it makes getting groceries they might not find at a standard American grocery store much easier.
Because African Food District is in a small plaza and located near other types of businesses, advertisements have helped Marco drive more traffic to his store over time. He says that by passing out flyers and business cards, he’s gained a lot of new customers in just a short amount of time. As a Bill Pay location, African Food District even comes up in a simple Google search, which also brings in many of his new customers.
Even though Marco’s seen a significant and continuous increase in traffic since January, he’s still working hard to drive even more growth. As he looks toward the future, Marco says he’d love to open additional store locations when the time is right. With the efforts he’s making to improve his store’s value and his family’s help running the store, he’s well on his way.
Are you interested in goEBT's Bill Pay solution? Find out more about the solution that is helping c-stores like Marco's get more business!
