Do Customers Prefer the In-Store Experience?

Grocery stores, convenience stores, and bodegas are often frequented by in-store shoppers over an online environment, even with more consumers shopping online in other categories. A recent Grocery Store Dive article broke down in-store shopping statistics by generation and found that...

• 42% of Gen Z finds in-store shopping convenient and 36% find it easier to find items they need in-store
• Baby boomers prefer the in-store experience so they can use coupons and take advantage of in-store discounts
• 63% of millennials prefer online shopping to in-store
• In-store shopping purchases account for a larger percentage of revenue than online purchases

Although the preference for online shopping skyrocketed during the pandemic, it looks like more people are starting to prefer the in-store experience over online. A big reason that consumers prefer in-store is for discounts, ease of coupon use, and ease of finding items. With more people shifting back towards in-store shopping, a few ways to improve the store experience are…

• Optimize your store layout so that products can easily be found
• Have the latest payment technology that allows a speedy checkout experience
• Ensure you are properly staffed so that lines move quickly
• Order proper amounts of inventory
• Feature seasonal products on display at the front of the store
• Offer in-store specials and promotions

While these are just a few examples of ways you can optimize your store, you can learn more on our blog.

Shoppers prioritizing the in-store experience can be great for your business. With more impulse purchases occurring in-store and customers tending to spend more, drawing in and keeping in-store shoppers can be a great way to boost revenue. When you make small changes to the in-store experience, you may see big results!