Mastercard and Visa have moved the liability shift for EMV at the fuel pump from October 2017 to October 2020. So what can you do to fight fraud and protect your customers now without EMV technology? The first step in fighting fraud outside of your c-store is understanding how fuel pump fraud occurs and the potential ways to prevent it.
Knowledge is a Form of Protection
Before you can fight fraud outside of your store you need to be aware of the things that can happen.
Gas Pump Skimmers are devices that are usually spliced in card reader cabling inside of the machine. They can also be mounted outside of the machine on top of the real card reader, and be designed to look just like the standard card reader. These skimmers are used to capture a customer's credit/debit information encoded into the magnetic strip on the back of the card. This is dangerous for customers because once their credit or debit card data is compromised, they could be left temporarily unable to access to their account. This becomes an even bigger problem once customers have to deal with legal proceedings pertaining to identity theft.
Stolen Cards are frequently used at gas pumps because of the lack of interaction with a human and the particularly low barrier to completing the fraudulent transaction. The ease with which a credit card can be used at a gas pump makes them a big hit for people using others' cards.
Imagine the repercussions if this type of fraud happened at your fuel pump. Not only are the victimized customers likely to never to return, anyone that hears about their story is far less likely to use your business. Also, be aware of any potential customer or owner liability. In many fraud instances, you will be held accountable financially.
Once the EMV deadline occurs, if you have not yet switched over to an EMV capable fuel pump then you could be liable for financial losses that occur on any non-EMV compatible pumps. You still have until October 2020, but it is never too soon to start considering how you will make the switch.
Simple Preventative Solutions
Employees Fighting Fraud
All of these suggestions are great in the fight against fuel pump fraud, but your best weapon is your employees. The more people at your store that are aware and on the lookout for potential fuel pump fraud, the more likely you are to catch fraud before you and your customers become victims. Have them watch for suspicious behavior, such as:
There should also be a log of every time a technician or employee opens the fuel pump for any reason. Always have two people present when opening a fuel pump, so that there is accountability and a witness if anything were to be tampered with. Keeping a thorough log of these activities can be very useful if any instance of fraud occurs and law enforcement becomes involved. It is also smart to become acquainted with local officers. To be safe, keep their contact numbers within your store and ensure they are accessible to all employees.
Found a Skimming Device?
If you ever find a skimming device attached to one of your fuel pumps it is important to know what steps to take in getting it removed. Although you may be tempted to pull it off yourself, please refrain from doing so. Immediately place a sign on the pump that it is out of service, and contact your local police department for their assistance. Gather any logs, surveillance video, and receipts from the pump within the suspected time frame of tampering, and make sure to question all employees that may have been working. Give all of the evidence to the officers when they arrive. Make contact with a technician so that they can professionally remove the device with the police present. This protects you and your fuel pump from any further damage.
Information Source:
Aldot Enforcement, comp. Credit/Debit Card Skimmer Reference Sheet. Alabama: n.p., n.d. Print.