Technology is constantly evolving and consumers' shopping behaviors are changing with it. The advances in technology have made people want things even quicker, appreciate environmentally friendly options more, and above all demand more convenience. For businesses, that means evolving retail models in an attempt to keep up with the quickly changing demands of customers. Especially for convenience stores, where technology could make or break a consumer's perception of the business.
Some of the latest technology that convenience stores are using:
Self Checkout: Self checkout technology has expanded to more than just grocery stores. Consumers want a quicker way to pay everywhere they go. Self-service kiosks have started to replace the traditional Point-of-Sale counter experience in businesses across the country due to the many benefits, such as:
The idea is "less is more". Customers want a more technology driven experience with less human interaction that makes their shopping faster.
Espresso bar: As we have mentioned before, high quality coffee options are becoming more popular at convenience stores. Some of the most popular coffee shops' prices have been steadily increasing. Convenience stores are taking advantage of this and have started adding in their own high quality espresso bars, upgrading their coffee services adding a wide variety of flavors and creamers. Research recently done by by Insider showed that surveyed consumers felt that 7- Eleven’s iced coffee was better than Starbucks. Great coffee isn't just an option for c-store chains anymore either.
As a small c-store owner, the growth in technology can seem intimidating. You do not have to meet the demands of technology all at once, just over time. Try starting with one small modification at a time that your c-store would do well in. Whether that be more payment options, alternative fuels, or an espresso bar, pick one that would benefit your consumers the most and focus on that.
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